Back in the game – from Business Resilience to Growth Acceleration

XVII International MBA Congress; May 14 – 16, 2021

Register
The MBA Congress is the largest initiative of its kind in Poland integrating the MBA community. This event is primarily aimed at building an active platform for cooperation, exchange of experiences, expanding knowledge and horizons. The unique nature of the MBA Congress is formulated by combining presentations by researchers from Polish and foreign universities with leading international experts and economists.

What are the benefits of attending the Congress?

Nearly 30 prominent representatives of the world of science and business will share their knowledge and experiences during discussion panels.

During the study visits attendees will learn about the operations and secrets of success of dynamically developing companies in the region.

By participating in business workshops attendees will strengthen their skills and gain new competences. Thanks to interdisciplinary groups and a wide range of industries that meet during the Congress, attendees will gain valuable experience.

Thanks to the interactive nature of the Congress, attendees will be able to undertake meaningful professional exchanges, establish new business links, discuss the modern world and its challenges as well as discuss plans for the future.

The closing event of the first day of the Congress is a KSB Networking Night, combined with a charity auction, funds from which will be donated to a noble cause.

The online formula of this year’s Congress allows attendees to take part in the event from anywhere in the world.

News

Congress Information – Instruction

Congress Information – Instruction

Dear Participants! We would like to present, how you will be able to take part in the whole event, KSB Networking Night and in the Golf tournament. Congress online broadcast (available on the day of the event): Step 1: Log in to the website: https://www.kongresmba.pl/...

XVII International MBA Congress

XVII International MBA Congress

We invite you to learn about the details of the XVII International MBA Congress.  Dates: 14-16 May 2021. The International MBA Congress, organized by the Cracow School of Business CUE is the biggest initiative of such type in Poland, bringing together students and...

Buy a ticket – One ticket, many possibilities

CSB/CUE
Ticket

0zł

online version

CSB Program Participant/CSB
Graduate or CUE Employee

N

Visits & meetings – industry, science & culture

N

Participation in panels (5 lecture sessions)

N

Participation in business workshops

N

Access to post-event recordings

N

Access to extra content

N

Participation in KSB Networking Night

KSB UEK Golf Cup 50 zł
  • Participation in the KSB UEK Golf Cup

Standard
Ticket

490 zł

online version

N

Visits & meetings – industry, science & culture

N

Participation in panels (5 lecture sessions)

N

Participation in business workshops

N

Access to post-event recordings

N

Access to extra content

N

Participation in KSB Networking Night

Deluxe
Ticket

540 zł

online version + Golf
N

Visits & meetings – industry, science & culture

N

Participation in panels (5 lecture sessions)

N

Participation in business workshops

N

Access to post-event recordings

N

Access to extra content

N

Participation in KSB Networking Night

N

Participation in the KSB UEK Golf Cup

*In case of cancellation of the golf tournament you will receive a gift of about 50 PLN.

Registration has ended

Agenda

Registration is open until May 13, 2021

11:00 - 13:00

Visits & meetings - industry, science & culture

It is a tradition that the MBA Congress begins with Company Visits, i.e. visits to companies located in the vicinity of Krakow. This year's participants of the Congress will also have the opportunity to listen and see how the visited enterprises operate on a daily basis, but entirely in a virtual formula. Study visits are an ideal opportunity to learn about the processes and secrets of success of dynamically developing companies in the region.

13:00 - 13:30

Break

13:30 - 13:45

Ceremonial opening of the Congress

  • Prof. UEK dr hab. Stanisław Mazur - Rector of the Cracow University of Economics
  • Prof. UEK dr hab. Piotr Buła – CUE Vice-Rector for Projects and Cooperation
  • Dr Piotr Sedlak – Director of Cracow School of Business CUE

13:45 - 15:00

Keynote Speakers

Two different companies. Two different stories. One common factor - SUCCESS!

  • Keynote Speaker I (in English): Wiesław Żyznowski – President of Mercator Medical S.A.

  • Keynote Speaker II (in English): Zbigniew Woźnowski – President and Co-Founder of Reality Games

15:00 - 15:10

Break

15:10 - 16:40

PANEL I (in English): Business Resilience

The Covid-19 pandemic has put millions of companies under immense pressure, testing their resilience. Panellists will present cases of business resilience and discuss the determinants of success in unfavourable conditions.

  • Max Dudhia – President of Maylane Polska Entertainment Ltd.
  • Dorota Wydymus – Board Representative for Investment and Business Development, Kraków Airport Hotel Sp. z o. o.
  • Maciej Socha - Founder and President of Manifold Ltd.
  • Anna Kornecka - Undersecretary of State at the Ministry of Development, Labor and Technology
  • Moderator - Dr Piotr Sedlak

16:40 - 17:00

Break

17:00 - 18:30

PANEL II (in English): Growth acceleration

The past year has exposed companies to unprecedented disruption, shifts and challenges. In this panel we will have an opportunity to discuss the fast-track adaptation strategies and lessons learnt along the way from the perspective of three very different industries. We will also debate if and how the experiences of the past year can contribute to optimistic short-term scenarios and future long-term growth.

  • Tomasz Żurek – Member of the Board, Risk Operational Services and Control Head, UBS
  • Piotr Koszek – Associate Director, Accenture
  • Anna Grabowska – Vice-President of the Management Board of Żabka Polska
  • Moderator - Dr Agnieszka Żur

20:00

KSB Networking Night & Charity auction

The Congress is, above all, an opportunity for free talks, establishing business contacts, discussing both the contemporary world and future development plans. The event closing the first day of the Congress is KSB Networking Night combined with a charity auction.

09:30 - 10:45

PANEL III (in English): Labor Market after Covid-19 Crisis

The past year has created many challenges facing both, employers and employees. In this panel we will discuss lessons learned and future scenarios of how work will look like in short-term and long-term perspective.

  • Anna Curyło – Payroll & HR Operations Manager, State Street
  • Katarzyna Kern – Global Head of HR, ANSR; First Certified Chief Happiness Officer in Poland
  • dr Marek Benio – Vice President, European Labor Mobility Institute
  • prof. dr hab.  Andrzej Wojtyna - Professor, Cracow University of Economics
  • Moderator - dr Monika Sady

10:45 - 11:00

Break

11:00 - 12:15

PANEL IV (in Polish): Business Resilience in Aviation Industry

The panellists, leaders of companies from the aviation sector, will discuss the impact of the crisis on their industry: whether the test of business resilience has been passed or is it still ongoing, what comes next in terms of business continuity, and whether flying is safe in the current reality.

  • Magdalena Roehlich – Welcome Airport Services, Kraków Quality Safety & Security Manager
  • Joanna Wieczorek – Head of Aviation Desk, Dentons
  • Agata Zaworska - General Counsel in Enter Air
  • Radosław Włoszek – President of Kraków Airport
  • Moderator - Michał Jaworski - Welcome Airport Services

12:15 - 12:30

Break

12:30 - 14:00

PANEL V (in Polish): Community Management in turbulent times

The panellists, Presidents of major Polish cities, will discuss the challenges faced by their administrations, as well as propose recipes for effective governance in times of prolonged turbulence and crisis.

  • Jacek Sutryk – President of Wrocław
  • Hanna Zdanowska – President of Łódź
  • prof. dr hab. Jacek Majchrowski – President of Kraków
  • Jacek Jaśkowiak - President of Poznań
  • Moderator - Ilona Byra – Prezes Zarządu, Instytut Heweliusza

14:00 - 14:15

Ceremonial closing of the Congress

14.15 - 15.00

Break

15.00 - 17.00

Business workshops

  • Workshop I (in English): Inprogress - "Developing stakeholder competencies as one of key project success factors"
  • Workshop II (in English): Altkom - “Atmosphere in a team – Experience from space in earthly world”
  • Workshop III (in Polish): Future Skills Institute & SDA - "Wykorzystanie badań UX do zwiększania wartości biznesowej firmy"
  • Warsztat IV (in English): Jef Teugels - "Customer Culture: Driving Superior Performance in a Customer-Empowered Economy. "
  • Warsztat V (in Polish): Unima2000 - "Automatyzacja i robotyzacja procesów obsługi klienta. Doświadczenia z wdrożenia UniChatBota w firmie Black Red White S.A."

10:00

MBA Golf Event

The culmination of the Congress, as in previous years, will be a picnic organized at the ROYAL KRAKÓW GOLF & COUNTRY CLUB in Ochmanów.

Speakers

Dr Wiesław Żyznowski

President of the Management Board of Mercator

Since 2010, he has been the President of the Management Board of Mercator Medical S.A. Mercator Medical, a company listed on the Warsaw Stock Exchange, was able to take advantage of the current market situation and, according to preliminary data, close 2020 with a net profit of up to PLN 950 million.

Tomasz Żurek

Deputy General Director of UBS Business Solutions Center
In 2008, he joined the UBS Business Solution Center in Krakow, where he took the position of Financial Director. Currently, he is the Deputy General Director of UBS Business Solutions Center in Krakow, and at the same time the Director responsible for one of the design lines.

Anna Grabowska

Vice President of the Management Board of Żabka Polska

She is the Vice-President of the Management Board for Consumer Strategies and manages a team whose task is to set the directions for the company’s development by building consumer and commercial strategies as well as supporting

Jacek Sutryk

Mayor of Wrocław

Graduate of sociology at the Faculty of Social Sciences of the University of Wrocław, PhD student at the Economic and Social College of the Warsaw School of Economics. In the 2018 local government elections he successfully ran for the mayor of Wrocław, defeating other candidates in the first round.

Zbigniew Woźnowski

President and co-founder of Reality Games

President and co-founder of Reality Games – a company that creates games based on Big Data. Their titles have over 10 million players worldwide. He is the founder and CEO of the Supremum 360 marketing syndicate (consisting of 3 companies employing 60 people).

Hanna Zdanowska

Mayor of Łódź

In 2006, she became a councilor of the City Council in Łódź. A few weeks later she became the vice president. It was responsible for education, sport and EU funds. In the last local government elections in 2018, 70.22 percent residents of Łódź voted for Hanna Zdanowska. It obtained as much as 215.3 thousand. out of all 306.6 thous. votes cast.

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